There’s no escaping the excitement and anticipation for what is to become the first release from The Uprise– a new record label enterprise founded by NFL superstar and BBC Sport pundit Osi Umenyiora. Here we can witness an initial glimpse at the various twists and turns that have given rise to their premier starlet Andi McErnest and his lead track – ‘Baby Ur Cool’.
The story here began with humble roots as Andi (known as A.M) found creative means of expression through poetry after the tragic loss of his father around the turn of the millennium. It wasn’t long before his passion took a musical turn as he worked with producers for a number of months to make a sequence of initial demos as the foundations of his career took form.
After having moved back to his native Nigeria, and then back to the UK, A.M continued his venture into music and, under the name Authentiq, signed with underground record label ‘Titans Entertinment’. Alongside this, Andi also managed a degree of success as a budding entrepreneur, launching his own fitness company ‘Oneinamillionbillion’ in London, and later partnering his brother at ‘The McErnest Company’ based in Lagos, Nigeria where he became their first music artist in 2015.
Listen here: The Uprise – Andi McErnest
The Uprise label has embarked on its own mantra, which looks to combine Brazilian-inspired street sound with UK grime to fulfil their vision of a Motown-style brand that draws upon the talent of their own roster of in-house writers and producers. This draws very much upon an uplifting idea that tries to connect people of all cultures and backgrounds with music as a means of universal understanding.
On this basis, collaboration between this particular label and artist needs no further explanation.
A.M draws on inspiration from a lengthy roster of 90’s and contemporary RnB and hip hop including Sean Combs, Pharrell Williams and Fela Kuti. Continuing in the vein of catchy electro RnB the track itself features a chilled, seductive half beat – easily accessible and looks set to saturate the sound waves in clubs across the UK very soon.
Originally posted on: Songwriting Spotlight